E-mail marketing tactics have been around for a long time, and won’t be leaving anytime soon. Why? Because it works!
For the majority of businesses that employ digital marketing, e-mail is the leading digital marketing tactic for driving revenue and building customer relationships. Currently, 49% of all business use some form of email automation, and nearly 70% use some form of marketing automation.
Some people hear e-mail marketing and think “All that garbage spam?” No! Absolutely not! A solid email marketing strategy will help you build lasting relationships with your audience as well as a reputable brand.
We understand that your business can’t afford to waste money on ineffective marketing. You need to know that those funds are being well spent. Well, email marketing is possibly the most valuable marketing tool in the digital world. Be prepared to be blown away by these stats.
Lucrative Return On Investment
Email marketing has a return rate of $38 for every $1 spent. To put it simply, email marketing is a massive money maker. Yet still, many businesses do not realize the massive value of email marketing. This is especially true when it comes to small businesses.
Transaction rates are huge, but check this one out. The transaction rate of a personalized email is (on average) 6 times higher than others.
Worldwide Potential Audience
There’s no doubt that the audience you cater to through email marketing is huge. It’s estimated that email will be used by 3 billion people by 2020. Which is nearly half of the world’s population!
Not only is there no shortage of potential leads, but 89% of business professionals and 72% of consumers prefer contact via email.
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Top Digital Marketing Tactic
Social media and search engine marketing fall short in comparison to email. Facebook, Twitter, Instagram, Yelp, Bing and even Google Search (AdWords); none of these platforms come close. Although they are all great digital tactics, email has higher conversion rates than social media and search engine combined.
In other words, email marketing currently turns more prospects into clients than any other digital strategy.
Customer Acquisition & Retention
Businesses get results from email marketing, and I mean real, money-making results. So much so, that 86% of businesses professionals say that email marketing is their greatest driver of customer acquisition & retention. That is simply a number that cannot be ignored.
If you’re looking for growth, this is it.
The Future Is Bright
When we look to the future, there is no sign of email slowing down what-so-ever. As stated back in #2, 3 billion people are expected to use e-mail by the year 2020. It just continues to grow and grow, and then grow some more.
Today, the mobile device has taken over. So it’s no surprise that 48% of emails are opened on a smartphone, and 75% are opened using smartphones and tablets. Plus, email is currently more popular than any other mobile application.
Predictions say mobile usage is only expected to grow in the future as well. Making the future of email marketing as bright as ever.
Is E-mail Marketing For You?
As you can see, the benefits of email marketing are undeniable. No matter how big or small your business is, email is the perfect tool for you to reach your audience on a consistent basis. Helping you build relationships and trust between your brand and your customers; and keeping them generally informed.
So the decision is up to you. But hey, with an average ROI of $38 for every $1, whats the harm in trying?